Ethos, Pathos & Logos: Definition and Examples of Persuasive Advertising Techniques (2023)

Ethos, pathos and logos are techniques of persuasion that form the rhetorical triangle. Ethos is employed to convince by offering credibility. Pathos is about evoking an emotional response in viewers. Logos is appealing to logic by use of verifiable data.

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Ethos, Pathos & Logos: Definition and Examples of Persuasive Advertising Techniques (2023)