Smell is not just a biological or psychological experience, it is also a social and cultural phenomenon which is increasingly being used in brand marketing.
Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.
How to do website localization in 7 steps - Lokalise Blog
You've Got Smell!
Smell perception isn't affected by culture, study suggests
Atmosphere, Free Full-Text
Japanese scientists create 'Smell-O-Vision' screen - CNET
Electronics, Free Full-Text
Post-viral effects of COVID-19 in the olfactory system and their
King of Scents — Agarwood
People of different cultures around the world like, dislike the
Our Culture Influences Our Perception of Smells
Fragrance Market in China: How to Launch your Perfume Brand in the
Localizing Smells: How Different Cultures Perceive Scents
Smell perception isn't affected by culture, study suggests
How COVID-19 can damage all five senses
They Hunt. They Gather. They're Very Good at Talking About Smells