Froot Loops Redesign Packaging Redesign - World Brand Design Society

Since 1963, Toucan Sam has been bringing fruity deliciousness to cereal bowls everywhere. Once a leader in the cereal aisle, Froot Loops was being overlooked and Toucan Sam had become less and less relevant. His realistic features and human-like characteristics didn’t work in today’s digital environment. The logo and brand design were dated and no […]

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Froot Loops Redesign Packaging Redesign - World Brand Design Society

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Froot Loops Redesign Packaging Redesign - World Brand Design Society

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