Commonly-used metrics do the trick most of the time. But no business is completely like another. Custom metrics go beyond the basic and ensure you cover the specifics that are important to your success.
How to integrate Google Analytics Universal custom metrics and dimensions in a dashboard?
Create Custom Metrics Using Numeric Custom Field
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Create custom metric for system monitoring – SAP Focused Run Guru
How (and when) to create a custom metric
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Custom Metrics tab: DataRobot docs
Blog - Metrics, KPIs and Analytics, 8
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stackdriver - Custom metrics confusion - Stack Overflow
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How To Create Custom Metrics in Google Analytics - Conversion Uplift