Inside #BamaRushtok's obsession with David Yurman bracelets

Bama Rush has been a TikTok favorite for years. Here’s a look at the rising popularity of one of the trend’s jewelry staples — David Yurman Jewelry.

Cable Pink Rubber Bracelet, 10mm

David Yurman 7mm Cable Bracelet with Black Onyx and 14K Gold

David Yurman Designer Jewelry & Watches for Women and Men

David Yurman Wheaton Bracelet (Black Onyx and Diamonds)

David Yurman on Instagram: Natural beauty. #ScarlettJohansson wears a stack of #DavidYurman bracelets for our spring campaign. #jewelry #bracelet

David Yurman Bracelets & Bangles for Women, Nordstrom

David Yurman Bracelets

Yasss!! These David Yurman bracelets and Michele Deco watch are the perfect accessories to every outfit. S…

David Yurman double row spiritual bead bracelet with onyx & tiger eye 6mm Stones