How a Consumer-Goods Giant Made its Toilet Paper Stand Apart

What can you possibly do with a product as basic as toilet paper to stand out in a hyper-competitive industry? Kimberly-Clark Brazil (KCB) was drowning in the bloody red ocean of the US$1.5 billion Brazilian toilet tissue industry when it turned to the tools and process of blue ocean shift.

Shrinking packages are one way companies are concealing higher prices - The Washington Post

IN THE BOX: 24 Mega Rolls (4 Packs of 6 Mega Rolls) equal to 120 regular rolls (based on a standard roll with 66 sheets) SHEETS PER ROLL: with 313

Brand - Presto! 2-Ply Toilet Paper, Ultra-Soft, Unscented, 24 Rolls (4 Packs of 6), Equivalent to 120 regular rolls

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2-Ply, 4 x 4 Sheet Size 240 Sheets per Roll 24 Rolls 640 Total sq ft

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Change starts at the bottom: the eco-swap you can make today, Who Gives A Crap: Uncrap the world

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Cottonelle Ultra Clean Strong Toilet Paper : Target

Charmin Ultra Soft Toilet Paper - 12 Super Mega Rolls : Target

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Buying large rolls of toilet paper helps cut down on the frequency of your refills and it's the economical choice for high traffic environments. Your

Lavex 2-Ply Jumbo Toilet Paper Roll with 9 Diameter, 720 Feet / Roll - 12/Case