If you've ever had prints made or seen them, then chances are that they're all from the same Fujifilm paper used by Walgreens, Costco, Duane Reade, etc. That's a glossy paper and that's what people are so used to seeing. I'm going to tackle glossy in a bit. But first, I should really emphasize and talk about matte paper. Instead of these pharmacy prints, you should liken matte paper more to the types of paper that one would typically write on. Even then, matte paper isn't really done a whole lot of justice by saying that.
Which Paper Should You Use For Printing Your Photos At Home?
Is premium matte or presentation matte better for Epson printers if I
How to Choose a Matte Paper to Print Your Photographs — Tira Khan
Glossy vs. Matte Cards – Which Finish is Better for Your Prints
The Pros and Cons of Glossy vs. Matte Paper - Packoi
Glossy VS Matte Photos Which Print Paper is Better?
What is the difference between matte and glossy paper
Glossy vs. Matte Photographic Prints • Persnickety Prints
Glossy VS Matte Photos Which Print Paper is Better?