Inside the Murky World of Functional Fragrance

Spritzing on perfumes that aim to boost your mood can feel like a convenient quick fix, but the science behind the claims remains shaky. Allure goes deep into what these fragrances can actually do — and what they definitely can't.
Spritzing on perfumes that aim to boost your mood can feel like a convenient quick fix, but the science behind the claims remains shaky. Allure goes deep into what these fragrances can actually do — and what they definitely can't.

On the outskirts of Clarksdale, Mississippi, at the end of a secluded dirt road sat a small ramshackle church. It was not a place of worship but rather where many went to seek refuge during impoverished times. Legend has it the structure was transported to the wild mint field by hand, hoisted on the shoulders of two dozen men. The outside remained simple and nondescript but the interior was aglow with pilfered neon signs, Christmas lights, and a jukebox donated by the sheriff’s son.

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Functional fragrance: Meet the new wave of scents proven to boost

Functional fragrance: Meet the new wave of scents proven to boost

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Functional Fragrances

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Scent is one of the quickest ways to shift your emotional state. With this in mind, The Nue Co. created a Functional Fragrance that combines a clean, woodsy aroma with stress-relieving aromatherapy. Scientifically formulated using research from the Brain & Behavior Laboratory at the University of Geneva, the anti-stress supplement uses a calming mixture of green cardamom, iris, palo santo, and cilantro to lower cortisol levels and ease the nervous system, resulting in an improved mood.

The Nue Co Functional Fragrance 50 ml

Functional fragrance: Meet the new wave of scents proven to boost