Non-financial Performance Measures: What Works and What Doesn't

Non-financial Performance Measures: What Works and What Doesn't

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A recent survey of U.S. financial services companies found most were not satisfied with their performance measurement systems. In an article on Oct. 16, 2000, in the Financial Times’ Mastering Management series, Wharton accounting professors Christopher Ittner and David Larcker suggest that financial data have limitations as a measure of company performance.…Read More

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