How Taylor Swift masterminded the big vinyl comeback

The pop star’s 10th album is the UK’s biggest-selling vinyl of the century. How has she turned an ancient format into must-have merchandise?

How Taylor Swift masterminded the big vinyl comeback

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Taylor Swift Debut vinyl 12 - Media

Taylor Swift Debut vinyl 12 - Media

Taylor Swift FEARLESS vinyl 12 - Music

Pop music - Page 19 - The Telegraph

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Taylor Swift Vinyl Record Lot - Music

Taylor Swift ME！lp

Taylor Swift FEARLESS vinyl 12 - Music

Three Taylor Swift Vinyls - Music

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Taylor Swift ME！lp