Car Logos: How Visual Identity Can Complement Brand Names

As an exclusively verbal branding agency, Lexicon usually refrains from commenting on the topic of visual identity. But in some cases, design has an interesting parallel with brand naming: the basic forms used in a brand’s logo can communicate beneath the surface in the same way that the sounds and structure of a brand name can. For […]

Visual Language in Branding: Crafting a Brand Identity

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