Your Rainbow Logo Doesn't Make You an Ally

It’s time for companies to reconsider how they approach marketing and branding during Pride month. Many members of the LGBTQ+ community are tired of “rainbow capitalism,” “pink washing,” and other forms of performative corporate allyship. In this piece, author Lily Zheng suggests that companies consider retiring their rainbow logos next year, in favor of more meaningful actions that can actually improve the lives of LGBTQ+ communities. “The bar for approval from LGBTQ+ communities in 2021 has risen, and rainbow marketing just doesn’t cut it anymore. Let your actions between now and Pride 2022 demonstrate your commitment to the LGBTQ+ community, instead,” Zheng writes.

Why (only) turning your logo into a rainbow flag doesn't make you an LGBTIQ+ ally

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LGBTQ+ Flags (U.S. National Park Service)

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Being an Ally to LGBT People

Microsoft celebrates Pride around the world — even in the metaverse — as we donate to LGBTQIA+ nonprofits, release Xbox Pride controller and more - The Official Microsoft Blog

Beyond the Rainbow: Showing Your True Colors as a Pride Ally - Iterable

Transforming logos for Pride has lost brand impact

Pride at Work: 50 Ways You Can Show Up as an Ally, by Vinciane de Pape, versett

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Howard N. Cromwell on LinkedIn: Your Rainbow Logo Doesn't Make You an Ally