100 years ago, holiday presents didn't always look great, but Kansas City's Hallmark fixed that

Kansas City-based Hallmark Cards, Inc., gets credit for starting the modern-day gift wrap industry in 1917 an invention created out of necessity during the holiday season.
Kansas City-based Hallmark Cards, Inc., gets credit for starting the modern-day gift wrap industry in 1917 an invention created out of necessity during the holiday season. 

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Hallmark credited with inventing gift wrap paper 100 years ago

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Hallmark credited with inventing gift wrap paper 100 years ago

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