Presentation matters: The effect of wrapping neatness on gift attitudes

University of Nevada, Reno researchers explore how wrapping gifts too neatly inflates the expectations of the gift inside.

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Gift Recipients' Beliefs About Occasion‐based and Nonoccasion‐based Gifts: The Importance of Signaling Care and Meeting Expectations in Gift Giving - Givi - 2022 - Journal of Consumer Psychology - Wiley Online Library

Gift Wrap – Perception Changes Perspective

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Gifting digital versus physical gift cards: How and why givers and recipients have different preferences for a gift card's mode of delivery - Reshadi - 2023 - Psychology & Marketing - Wiley Online Library

Presentation Matters: The Effect Of Wrapping Neatness On

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Presentation Matters: The Effect Of Wrapping Neatness On Gift Attitudes University Of Nevada, Reno

Presentation matters: The effect of wrapping neatness on gift attitudes, gift

Presentation matters: The effect of wrapping neatness on gift attitudes, gift