Unilever chose Promens for the Lynx (or Axe) hair wax - Premium Beauty News

Unilever is building on the success of the Lynx deodorant range (named Axe out of the UK market) and expands this brand into hair care for younger men. Available since February 2012 in European supermarkets, Lynx Hair is a new range of shampoos and styling products designed for men. In the hair styling range, Lynx has developed a range that focuses on specific end looks. With its Promens has been entrusted for producing the 75 ml black jars containing the wax. The jar is manufactured

Lynx axe africa advertising illustration — Danny Allison illustration

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Axe Marketing the Rainbow

The world's No.1 men's fragrance brand

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Unilever revives sale of some personal care brands

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Unilever revives sale of some personal care brands

Lynx moves into hair care

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Ben Tallon : Axe/Lynx global packaging rebrand. - World